In the concrete business, your work speaks for itself — but only if people can find you. If your competitors are showing up first on Google, they are getting the calls and jobs that should be yours. The good news is you do not have to spend thousands on ads to catch up and pass them.
This guide will show you how to position your concrete business ahead of the competition in Michigan, Indiana, Illinois, Ohio, and beyond.
Step 1: Analyze Your Competitors
Search Google for the main services you offer in your target cities, such as “stamped concrete patios Chicago IL” or “concrete driveway Columbus OH.” Look at the top three competitors and note:
- What keywords they use in their titles and descriptions.
- How many reviews they have and their average rating.
- The quality and number of project photos on their Google Business Profile.
This tells you what you are competing against.
Step 2: Optimize Your Google Business Profile Better Than They Do
If your competitors post photos once a month, post twice. If they have 50 reviews, set a goal for 75. Use detailed service descriptions and add posts that highlight real projects and locations you serve.
Step 3: Target Overlooked Keywords
Many contractors focus only on broad terms like “concrete contractor” or “driveway installation.” You can win faster by targeting long-tail keywords such as:
- “Decorative stamped patio in Lansing MI”
- “Concrete slab for pole barn in Springfield IL”
- “Basement foundation contractor in Fort Wayne IN”
These searches are less competitive but highly targeted.
Step 4: Publish Local Landing Pages
Create a dedicated page for each major city or region you serve. Include photos, testimonials, and project details from that location. Example: “Stamped Concrete Patios in Holland MI.” These pages give you more opportunities to appear in local searches.
Step 5: Build Local Backlinks
Look for opportunities your competitors might be missing:
- Sponsor a local youth sports team.
- Participate in a community event.
- Join local trade organizations.
These activities often come with a link from the organizer’s website, which can boost your rankings.
Step 6: Track and Adjust Monthly
Use Google Search Console to track your rankings and keyword performance. If you see movement for certain keywords, add more content that supports them. If not, adjust your keywords or content to better match what customers are searching for.
Take the Lead in Your Market
Outranking competitors is not about doing everything they do — it is about doing it better and more consistently. The fastest way to find out where you can leap ahead is with a Free Website Checkup. We will review your site, your Google profile, and your overall online presence, then give you a clear plan to take the lead.
