A strong website is one of the most valuable tools a concrete contractor can have. If it is built and optimized the right way, it works 24/7 to bring in new leads. If it is not, you might be losing jobs to competitors before customers even call you.
This checklist will walk you through the essentials to make sure your site is working as hard as you do, whether you are in Michigan, Indiana, Illinois, or Ohio.
Step 1: Make Sure Your Website Loads Fast
A slow website drives visitors away. Check your site speed using Google PageSpeed Insights or GTmetrix. If it takes more than three seconds to load, talk to your web developer or hosting company about fixes.
Step 2: Use Clear and Specific Service Descriptions
Your homepage and service pages should clearly list what you do. Examples:
- Concrete driveway installation
- Decorative stamped patios
- Foundation pouring and repair
Add the cities or regions you serve so Google connects your services to your location.
Step 3: Include Location Keywords in Key Areas
Add your main service and location to:
- Page titles and meta descriptions
- Headings (H1 and H2 tags)
- First paragraph of your content
Example: “Concrete Driveway Installation in Grand Rapids, MI.”
Step 4: Add Photos With Descriptive File Names
Photos show off your work and help SEO when you name them correctly. Use simple, descriptive names like “stamped-concrete-patio-columbus-oh.jpg” instead of “IMG_456.jpg”.
Step 5: Make Your Contact Information Easy to Find
Place your phone number, email, and service area in the header or footer of every page. This also helps with local SEO by reinforcing where you do business.
Step 6: Optimize for Mobile
Most people will look for you on their phone. Make sure your site is easy to navigate, loads quickly, and displays properly on all screen sizes.
Step 7: Add and Update Customer Testimonials
Testimonials build trust and give you more content for keywords. Mention the location and service in each testimonial, like “Stamped concrete patio in Springfield, IL.”
Step 8: Install Google Analytics and Google Search Console
These free tools show you how people find your site, what pages they visit, and where you can improve.
Step 9: Keep Content Fresh
Add new project photos, blog posts, or updates at least once a month. This tells Google your business is active and relevant.
Step 10: Link to Your Google Business Profile
Make it easy for customers to leave reviews by linking your GBP directly from your site.
Next Step: Get a Professional Website Checkup
Following this checklist will improve your online presence, but a professional review will uncover opportunities you might miss. Our Free Website Checkup looks at your site speed, keyword use, mobile performance, and more, then gives you a plan to boost your rankings and leads.
